Certifications used to market coffee: a strategy for quality

certifications used to market coffee: Certifications play a pivotal role in elevating the social, economic, and environmental benchmarks within the global coffee sector. These certifications ensure that coffee producers adhere to farming practices that conserve biodiversity and demonstrate that green coffee purchasers are committed to buying at fair prices.

Moreover, certifications serve as powerful marketing instruments. They succinctly convey to roasters and consumers the commitment to ethical and sustainable practices within the coffee supply chain.

Yet, the challenge remains in how these certifications can enhance value retention within coffee-producing nations, especially since most producers do not directly market their own coffee. To delve deeper into this issue, I consulted with three experts from the Falcafé Neighbors and Friends Program. Continue reading to uncover the strategic use of certifications in the coffee marketing realm.

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