Challenges and ethical considerations

Ngày đăng: 9/5/2024 1:25:52 AM - Cho thuê mặt bằng - Toàn Quốc - 3
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Chi tiết [Mã tin: 5530308] - Cập nhật: 56 phút trước

Despite its advantages, the use of AI in public relations comes with its challenges and ethical considerations. Issues such as data privacy, algorithmic bias, and transparency are critical. PR professionals must ensure that their AI tools are deployed ethically, maintaining trust with their audiences. According to Alex Rivera, Head of Digital Communications at NextGen Corp, "The ethical use of AI in PR is crucial to maintaining trust with our audiences. Transparency and accountability must remain at the forefront of our strategies."

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