How can the coffee industry support communities in maui?

The human and economic toll is immense, with over 100 confirmed fatalities, many more missing, and thousands of buildings destroyed – homes, landmarks, and livelihoods gone. Estimated damages exceed $5 billion.

Communities across Hawaii face a long recovery. To aid local coffee businesses and more, relief fundraisers are raising money and awareness globally.

To learn how the coffee industry can support Maui’s rebuilding, I spoke with James “Kimo” Falconer, President of MauiGrown Coffee. Read on for his insights.

In such times of crisis, coffee community bonds can provide comfort and hope. As Hawaii heals, we all have a role to play in assisting those affected get back on their feet. With compassion and generosity, a brighter future emerges from the ashes.

WHAT HAPPENED IN MAUI?

Here is one way to rewrite the paragraph:

While not uncommon in Hawaii, wildfires have burned more acreage in recent decades. The August 2023 Maui fires proved most devastating, fueled by scarce resources and climate factors.

As early as 2014, Hawaii wildfire authorities designated Lahaina as extremely vulnerable. In August, hurricane winds and ongoing drought rapidly spread the blazes across Maui, destroying Lahaina and areas like Olinda, Pulehu-Kihei, and Kula.

Thousands were displaced, with many tragic deaths and injuries. As MauiGrown Coffee’s President Kimo Falconer recounts, “We lost power at 4am on August 8th – a bush fire in town was out of control in no time, burning down all of Lahaina.”