Specialty coffee lover or café enthusiast? decoding consumer behavior

Many people love the café atmosphere and familiar drinks more than the true specialty coffee experience. They seek beautiful spaces, delicious food, and sweet milky coffees rather than exploring the complex flavors of coffee itself.

True specialty coffee lovers care about the origin, processing methods, and unique flavor profiles of each coffee. They appreciate the barista's craft and savor the aroma and taste of the coffee.

Understanding this difference will help cafés better serve their customers and spread the love of specialty coffee.

Read more: https://www.helenacoffee.vn/specialty-coffee-lover/

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