Trends in comprehensive exhibition design in the asean region

The ASEAN region is a hub for many large exhibition events, covering various fields such as economy, trade, and industry, reflecting global trends while still maintaining the unique characteristics of the region. Let's take a look at the prominent comprehensive exhibition design trends in the ASEAN region with MT-PRODUCTION.

Promoting cultural identity and sustainability

Not only in Ho Chi Minh City, but most exhibition events in the ASEAN region today place great emphasis on integrating cultural identity into their designs. This is clearly reflected in the materials, display patterns, and arrangement of spaces. The booths need to create a sense of closeness and strongly embody the essence of each country.

In addition to preserving cultural identity, MT-PRODUCTION also promotes the trend of sustainable design. We always prioritize environmentally friendly materials and reusable materials. In particular, the comprehensive exhibition design trend in the ASEAN region also emphasizes the use of natural light, creating a 'green' space to minimize energy consumption in each item.

Application of technology and interactive experiences

The design of the ASEAN exhibition booth focuses on technology, which is key to the booth's success.

Virtual Reality (VR) and Augmented Reality (AR)

LED screens and interactive touch screens

Smart lighting system

Multi-functional and flexible space

MT-PRODUCTION aims to design booths with open spaces at events in ASEAN.

Booths are not just places to display products but also spaces for customers to interact, hold workshops, showcase, or experience products directly.

Modular design: Thanks to the trend of modular design, MT-PRODUCTION can install and dismantle booths more quickly and can even reuse them for future events.

Experience area: Instead of just observing like traditional booths, MT-PRODUCTION enhances the area for customers to try products, participate in interactive activities, and workshops.

Focusing on the brand story

Instead of merely displaying products monotonously, MT-PRODUCTION will create a brand story for each project. Each booth will convey a unique message, reflecting the core values and mission of the business.

Using light, sound, and scent: To stimulate the senses, enhance the experience, and create an unforgettable impression for visitors.

The development of specialized exhibitions

The ASEAN region is witnessing a boom in specialized exhibitions, ranging from ceramics, wooden furniture, medical technology to green energy. This drives more specialized designs that meet the specific needs of each sector. These exhibitions are often accompanied by:

• In-depth conferences and workshops
• Areas for showcasing new technologies
• Clear business objectives

MT-PRODUCTION is a comprehensive exhibition design unit in the ASEAN region.

MT-PRODUCTION offers a range of services from initial design consultation to the complete construction and installation of exhibition booths. Although its headquarters is located in Vietnam (Ho Chi Minh City), MT-PRODUCTION demonstrates the ability to operate effectively throughout the ASEAN region. We have been and are participating in many large international exhibitions in countries such as Thailand, Laos, Cambodia, Malaysia, the Philippines, and Indonesia, showcasing our flexible logistics and project management capabilities. This allows businesses not only domestically but also regionally to trust in the services of MT-PRODUCTION.

If you need a comprehensive exhibition design for the ASEAN region, please contact MT-PRODUCTION to bring your international-standard booths to life!