What does specialty coffee mean to different specialty coffee around the world

WHERE IS SPECIALTY COFFEE MOST POPULAR?

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While still a smaller share of the total market, the global specialty coffee sector is clearly expanding, especially in the US, Europe, and Asia-Pacific.

In the US, 2022 research found domestic coffee consumption at a 20-year high, with 43% of consumers drinking specialty coffee in the past day – a 20% increase since 2021. North America’s specialty market is predicted to grow 20% annually through 2030, becoming the world’s fastest growing.

The Asia-Pacific specialty sector will see a 15.3% yearly growth rate through 2030, driven by premiumization.

Europe, holding about 46.2% of the global specialty market, is a major consuming region expected to grow 9% over 3 years.

In summary, specialty coffee is rapidly gaining popularity, led by significant growth in the US, Asia-Pacific, and established European markets. With specialty consumption rising, premiumization driving demand, and future projections optimistic, the global specialty coffee sector is poised for continued expansion.

Breaking down regional specialty coffee consumption

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Specialty coffee popularity in Europe is complex to generalize across dozens of culturally diverse countries. However, Scandinavia pioneered global specialty coffee as an influential market.

Nordic professionals in the 1990s/early 2000s popularised light roast single origins worldwide. Nordic countries also routinely rank among the highest per capita coffee consumption, like Norway – with over 80 roasteries for 5.4 million people, specialty coffee is ingrained in Norwegian culture.