Imcwire’s guide to business insider op-ed submission excellence

The Elements of a Compelling Business Insider Press Release

Now that we understand the importance of press releases, let’s explore the essential components of a Business Insider press release.

1. A Catchy Headline

The headline is the first thing readers will see, so it must grab attention while conveying the essence of your message. Here are some tips for writing an effective headline:

• Be Clear and Concise: Avoid jargon and ensure your headline can be understood at a glance.
• Use Action Words: Words like “launch,” “reveal,” or “announce” convey urgency and action.
• Incorporate Keywords: Including your primary keywords, like "business insider press release," can improve searchability.

Example: "IMCWIRE Announces Innovative Solutions for Enhanced Business Growth in 2024"

2. Subheadline

The subheadline provides additional context and entices the reader to learn more. It should complement the main headline and include relevant keywords.

Example: "Discover How IMCWIRE is Transforming Communication Strategies for Modern Enterprises"

3. Dateline

The dateline includes the release date and the location of the announcement. It should be positioned at the start of the first paragraph.

Example: “October 29, 2024, New York, NY”

4. Introduction

The introduction should answer the “who, what, when, where, and why” of your announcement. It sets the stage for the rest of the press release and should be engaging enough to keep the reader interested.

5. Body

The body of the press release should provide detailed information about your announcement. It’s essential to follow a logical structure and use clear, concise language. Here are some tips for writing the body:

• Inverted Pyramid Structure: Start with the most important information and then provide supporting details.
• Quotes: Incorporating quotes from key stakeholders (e.g., executives or industry experts) adds credibility and a personal touch.
• Statistics and Data: Providing relevant statistics can support your claims and engage readers.

6. Boilerplate

The boilerplate is a standard paragraph at the end of the press release that gives background information about your company. It should be concise and informative, offering readers insight into your brand's mission and values.

7. Contact Information

Lastly, include contact information for media inquiries. This should consist of the name, phone number, and email address of your PR representative.